<html><head><title>Marketing Impact Director - Palo Alto, CA</title></head>
<body><h2>Marketing Impact Director - Palo Alto, CA</h2>
<p><b>The Company
</b></p><p>HP is a technology company that operates in more than 170 countries around the world. We provide technology and services that help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work.<br/>
<br/>
No other company offers as complete a technology product portfolio as HP. We provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers' specific needs.</p><p></p><p><b>
Who we are</b></p><p>
We are the leading printing and personal systems technology company in the world, and we are here to create technology that makes life better for everyone everywhere.</p><p>
In an ever-changing, connected world, HP Inc. keeps reinventing itself, its technologies, and what tomorrow holds—so industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them.</p><p></p><p>
We operate with the heart, creativity, and energy of a startup, and with the brain, muscles, and determination of a Fortune 100 corporation. We will use this unique combination, along with our 50,000 world-class employees and 76-year legacy of innovation, to engineer experiences that amaze our customers.</p><p>
What we stand for</p><p></p><p>
We’re looking for a dynamic, strategic leader who provides perspective, inspires confidence and enables breakthrough ability to measure and inform all of the work that marketing does. Marketing ROI is critical to our ability to secure the necessary investment to drive this business and also demonstrate how Marketing is being accountable and effective with the investment from the business.</p><p></p><p>
The Marketing Impact Director will serve as a true voice of measurement and accountability. The person in this role will guide a practice that integrates and builds best in class approaches that demonstrate the impact marketing is having on the business. The portfolio of services include best in class brand measurement along with the opportunity to build models/measurement to demonstrate the impact HP marketing is having across consumer and commercial customers in the short and medium term. The ideal candidate will work across businesses and need to have effective collaboration skills working with finance, category and marketing partners.</p><p></p><p>
A predisposition for collaboration and relationship-building with key stakeholders, team members and external partners is a must. This strategic and forward-looking individual will assess the ongoing needs across businesses, introducing best practices and demonstrating innovative thinking related to modeling, insight and perspective. .</p><p></p><p><b>
Key Responsibilities</b></p><p></p><p>
Responsibilities for Marketing Impact Director</p><ul><li>Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities</li><li>Understanding of brand measurement, equity modeling and incorporation into ROI modeling</li><li>Understanding of how to build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions</li><li>Oversee the design and delivery of reports and insights for marketing ROI that analyze key inputs and performance metrics to assess impact of marketing on the business</li><li>Manage and optimize processes for data intake, validation, mining and engineering as well as modeling, visualization and communication deliverables</li><li>Organize and drive successful completion of data insight initiatives through effective management of analyst and data employees along with effective collaboration with stakeholders</li><li>Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company</li></ul><p></p><ul><li>10+ years in advanced analytics, marketing ROI, marketing analytics roles that assess overall marketing performance and impact</li><li>Extensive knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources</li><li>Strong SQL skills, ability to perform effective querying involving multiple tables and subqueries</li><li>Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units</li><li>Experience and knowledge of statistical modeling techniques: GLM multiple regression, logistic regression, log-linear regression, variable selection, etc</li><li>Experience working with and creating databases and dashboards using all relevant data to inform decisions</li><li>Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes</li><li>Strong problem solving, quantitative and analytical abilities</li><li>Strong ability to plan and manage numerous processes, people and projects simultaneously</li><li>Excellent communication, collaboration and delegation skills</li><li>We’re looking for someone with at least 10+ years of experience in a position monitoring, managing, manipulating and drawing insights from data, and someone with at least 5+ years of experience leading a team. The right candidate will also be proficient and experienced with the following tools/programs:</li><li>Strong programming skills with querying languages: SLQ, SAS, etc</li><li>Experience with data visualization tools: Power BI, Tableau, Raw, chart.js, etc</li><li>Experience with Adobe Analytics and other analytics tools</li><li>Experience with Excel, Word, and PowerPoint</li><li>Extensive knowledge of research methodology for key business issues</li><li>Excellent analytical thinking, technical analysis, and data manipulation skills</li><li>Ability to leverage new analytical techniques to develop creative approaches to business analysis</li><li>Extensive knowledge and understanding of how to analyze business problems using Excel, Access, statistical analysis tools and languages such as R or Python, and marketing mix modeling</li><li>Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions related to addressing marketing ROI, measurement of marketing and providing the necessary analysis to provide business case support for marketing ROI/investments with senior management</li><li>Use predictive modeling to simulate sales outcomes of marketing</li></ul><p>
#LI-EX</p></body>
</html>